Media24 Magazines - WoodWing Programme

 WoodWing - The Organization

  • Privately owned, Dutch-based company – founded in 2000.
  • Offices in Europe, USA, Latin America & Asia Pacific.
  • Active in more than 75 countries.
  • More than 140  magazine and 90 newspaper customers.
  • Their customers produce the full range of publications (tabloid newspapers to glossy magazines)
WoodWing Website
WoodWing - The Product
  • Best of breed ‘glue-ware’ for the publishing process.
  • End-to-end comprehensive coverage of the publishing process.
  • Supports all kinds of publications & editions.
  • Supports images, text, audio, video etc.
  • Fully scalable from small operations to multiple magazines, geographies and teams of people.
  • Seamlessly integrates with our existing products (InDesign, InCopy, PhotoShop, MS Word and Excel).
  • Introduces a single production process  that enables both print & digital outputs.

The Media24 Magazines Programme

There are four business units within Media24 Magazines - 'LifeStyle', "Women's Interest', 'Weeklies' and 'Business' - each of which produces a number of magazines.  Most magazines are 100% owned by Media24 Magazines, however, there are some exceptions where ownership is less than 100%.  

WoodWing is to be implemented only into those magazines where ownership is 100%.  
If, and only if agreement is reached between Media24 Magazines and the non-Media24 Magazine shareholders, will such magazines be brought back into scope.

The Media24 Programme involves rolling "Woodwing" into all these magazines as per the schedule 
(see "The Schedule" tab).

Ipad
WoodWing - Why do we need it?
  • It enables cross-media content management and publishing to any platforms like Web, Smart phones, iPad, tablets, print, other.
  • It makes the publishing workflows more efficient / effective, fewer errors and real-time collaboration.

 


WoodWing - Why do we really need it?

  • Improve Brand reach - enables our brands to extend to additional platforms (which may also embrace new markets and geographies).
  • Improve Brand awareness & loyalty - by enriching the readers’ experience with sound, video, multiple orientation pictures, and ‘new experiential toys’ that are currently being thought up by the WoodWing developers.
  • Improve Advertising revenues - advertising rates and margins may increase as the new platforms enable an enriched interaction with their brands.

  • Get us onto the next growth wave - Gartner (the global IT trend watchers) has projected application site downloads to increase exponentially over the next 3 years:

              2010 : $     5.2 billion
              2011 : $   15.1 billion
              2014 : $ 185.0 billion

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